We run the launches, threads and posts that land there — then keep you cited when your buyer asks an AI instead.

Talk to us
OverviewNorthwind · 4 orders running
Credit balance
11,500
Top up
Active orders
4
5 in total
Waiting on you
0
Nothing to review
Quotes ready
0
None outstanding
Where things stand5 orders
Reddit content marketingLast delivery 3 days agoActive
2 services · 14 of 20 delivered
Newsletter programLast delivery 2 days agoActive
1 service · 6 of 8 delivered
v3 launch pushWe're reworking 1 deliverableActive
3 services · 9 of 12 delivered
Docs site refreshLast delivery 6 days agoActive
1 service · 4 of 6 delivered
Hacker News launchPaused
1 service · 0 of 3 delivered
20+AI and deep-tech companies launched
2M+Reddit impressions in a week, one client
90 daysTo get you cited, or we work free
Teams we have launched
Ant DigitalQuestflowInsforgeOpencreatorINAIRmemU
The problem

Engineers block ads.

So we don't buy any. Every post comes from an account that was in the community before you hired us.

They can smell an agency.

So our writers read the model card first. Generic copy gets downvoted in an hour, and takes the account with it.

Agencies start over each time.

We don't. Your history, your channels and the angles that worked get spent on the next campaign.

The network

The network took years to build.

Creators, reviewers and moderators who were there long before you needed them.

1,000+RedditHigh-karma accounts in the tech subreddits
500+XAI-focused creators who post for us
10,000+PressOutlets across twenty-plus regions
1M+YouTubeSubscribers on the channels we work with
50+QuoraAnswer accounts with standing
30+Medium and SubstackPublications we own outright
200+TelegramVertical dev and Web3 communities

Every account earned its standing by taking part. That is why the posts stay up.

The solution

Launch day to AI visibility, in one engagement.

Five stages, one contract. Each leaves something the next one uses.

Stage 1 of 5

Ignite

Seventy-two hours across Reddit, X and the creator network, timed to the hour you ship.

You get: the launch thread, creator posts, and someone in the comments all day
Who decides

B2B is a trust game.

A few hundred companies, and the deal turns on what an evaluator finds when they look you up. The target is the shortlist.

Bottom-up

Engineers have to use it.

“I've used it, it's solid” is the strongest thing anyone can say about you inside a company.

Reddit · Hacker News · Benchmarks · Tutorials
Top-down

Decision-makers have to trust it.

They never test it. They check what others said — and now they ask an AI before they ask you.

LinkedIn · Press · Case studies · AI answers
The shortlist
Answer engines

Your next customer is asking ChatGPT.

We agree the terms, then track them weekly across four engines. Cited in ninety days, or we keep working free.

Category termChatGPTPerplexityClaudeGeminiCited
open-source agent runtimecited by ChatGPTcited by Perplexitycited by Claudenot cited by Gemini3/4
self-hosted LLM gatewaycited by ChatGPTcited by Perplexitynot cited by Claudecited by Gemini3/4
best RAG framework 2026cited by ChatGPTnot cited by Perplexitycited by Claudenot cited by Gemini2/4
vector db for edge inferencenot cited by ChatGPTcited by Perplexitynot cited by Claudenot cited by Gemini1/4
LLM observability toolscited by ChatGPTcited by Perplexitycited by Claudecited by Gemini4/4
Across the set4/54/53/52/513/20
Day 62 of 90 · re-tested weekly · terms illustrative
Results

Receipts, not promises.

Every figure is on a public platform or in the client's own analytics. Names are theirs to give, so these are the categories and the numbers — the how is written up in the library.

AI models

A frontier lab's open-weights model series

2M+Reddit impressions in one week
#1OpenRouter new-model chart
0Upvotes on r/LocalLLaMA
Open source

A backend platform's first public launch

0+GitHub stars in a single day
#1Product Hunt, that week
TrendingOn GitHub Daily
Dev tools

A creator-tooling startup

0%Of all organic social traffic
#1Traffic source overall
GA4Verified in the client's own analytics
Smart hardware

An AR glasses maker

0 → 0Subscribers on its own subreddit
UGCThe community now posts without us
0Paid promotion used
Compounding

Every campaign makes the next one cheaper.

Most agencies hand back a report and restart at zero. We keep the accounts and the angles, so the second campaign goes further on the same budget.

01

Understand

Your history sits in one system.

02

Create

Angles come from what worked.

03

Accrue

Channels warmed once, then kept.

04

Convert

The same budget reaches further.

05

Learn

Data returns. Retro. Repeat.

Back to the start, cheaper
For developers

Your agent's marketing arm.

iMerch runs as an MCP server. Point Claude, Cursor or your own agent at it and order from there.

  • One line to install
  • Order boosts and campaigns programmatically
  • Check credits and pull reports in-session
claude — ~/dev/northwind

Welcome to Claude Code

/help for help, /status for your current setup

cwd: ~/dev/northwind

>Boost my Show HN post on Reddit

imerch — boost_post(url, credits: 30)

5 comments + 100 upvotes queued

>How many credits are left?

imerch — check_credits()

420 credits

>

Pricing

One currency for everything.

One credit is about one dollar. Spend it on anything. It never expires.

What do you want run?

Your quote
11,500
credits · about $11,500
  • Credits never expire
  • Spend them on any playbook, any time
  • 12-hour survival guarantee on every post
  • Monthly reconciliation against the numbers we agreed

We say no when the answer is no. No precedent for your product in those communities, and we tell you before you pay.

Guarantees

Agencies say “trust us.”

These three go in the contract, not the pitch deck.

12-hour survival

A post removed inside twelve hours is re-published free.

Results-based visibility

The work is done when you are in the answers. Not before.

Monthly reconciliation

The numbers we agreed, against what happened, every month.

Frequently asked questions.

Tell us what you're shipping.

We will tell you whether these communities will care. If not, we say so and pass.