Library
Playbooks, guides and case studies from the iMerch team.
Launching on Reddit without getting removed
How subreddit rules actually work, what mods look for, and the first four weeks of a build that lasts.
Playbook11 minAug 19Creator amplification that isn't botting
Sourcing real accounts in your field, what to pay, and the difference a reply makes over a repost.
Playbook8 minAug 14Answering your way to authority on Quora
Which questions still get traffic, how long an answer should be, and when to link.
Guide6 minAug 110 → 14k members in five months
What a DeFi protocol did on Reddit and Discord, the spend behind it, and the two months that did not work.
Case study9 minAug 6Long-form that gets picked up
Publication submission, the first 200 words, and why the headline is the whole job.
Guide7 minJul 30The brief we ask you to fill in
The questions we need answered before a campaign starts, and why each one changes the work.
Template4 minJul 24A founder's LinkedIn, ghostwritten
Six months of posts for a B2B SaaS founder — the voice, the cadence, and the pipeline it opened.
Case study10 minJul 18Saying what you are in one sentence
The positioning exercise we run before any channel work, with the questions in order.
Guide5 minJul 9What to measure when there's no attribution
Community work rarely shows up in your dashboard. The proxies that do, and how far to trust them.
Playbook12 minJun 28
