Tell us what you're shipping.
We will tell you whether these communities will care. If not, we say so and pass.
Or email harry@imerch.aiPlaybooks, guides and case studies.
What we've learned running launches on Reddit, X, Hacker News and in AI answers.
Launching on Reddit without getting removed
What Reddit's own rules say about self-promotion, what AutoModerator checks before a human sees your post, and the first four weeks of a presence that lasts.
Playbook9 minSep 23Launching on Hacker News without breaking the rules
What actually qualifies as a Show HN, the guidelines a marketing team breaks first, and what to do with a launch that sank at four points.
Playbook8 minSep 23Getting cited when the buyer asks an AI
What an answer engine can actually read, which crawlers to let in, what llms.txt is and is not, and how to tell whether any of it worked.
Guide8 minSep 23Saying what you are in one sentence
The hour-long positioning exercise we run before any channel work: five questions in order, the sentence they produce, and the two tests it has to pass.
Guide5 minSep 23What to measure when there's no attribution
Community work rarely shows up in your dashboard. The four proxies that do, how to read each one, and what not to put in a board deck.
Playbook5 minSep 23
